UGC Terms & Conditions

If your photo is chosen by Armstead Trade you will receive a reply to your post from Armstead Trade’s account, asking for your permission to publish your photo. Please reply with #YESArmstead to give your permission and agree to these Terms & Conditions and Armstead Trade’s Privacy Policy. Your social media account name will be displayed alongside your photo when it is used.

How will Armstead Trade use your photo and other information provided?

You will retain legal ownership of any rights you own (including copyright) in any photo you upload. However, by replying #YESArmstead you grant to Imperial Chemical Industries Limited (trading as ICI Paints AkzoNobel), The Akzo Nobel Building, Wexham Road, Slough, Berks SL2 5DS Registered number 21801 and its affiliates (Dulux)a non-exclusive, perpetual, irrevocable, worldwide, royalty-free, assignable, sub-licensable licence to use the photo in the manner set out below.

1. Armstead Trade’s webpages

We may use your photo on our webpages, product pages, colour pages and in editorial and advertising content.

In addition, by replying #YESArmstead you also grant Armstead Trade the right to use your social media username, image, likeness, caption or other identifying information in connection with the use of your photo.

Armstead Trade will choose and publish uploaded photos at its absolute discretion. For the avoidance of doubt, Armstead Trade is under no obligation to use any of the photos uploaded.

2. Campaigns and usage

If your image is really special, we may want to use your photo on other channels. This could include using the photo in any of the following formats indefinitely: Social Media channels, Email marketing, Online, Dulux printed magazine & through Press Office to pass to journalists.

You will receive full credit to your social media handle wherever the image is used on an Armstead Trade owned channel or platform.

3. General usage terms

By replying #YESArmstead, you warrant and represent that (i) you own all rights (including copyright) in the photo uploaded or, if the photo is subject to third party rights, you have all required licenses, rights, consents and/or permissions to publish the photo and grant the licence described above to Armstead Trade, and (ii) you are over 18 years of age.

To the extent permitted by law, you also agree to waive any moral rights you may own in relation to any photos uploaded.

Armstead Trade its affiliates and sub-licensees may use, edit, alter, reproduce, translate, publish, or create derivative works from any photo uploaded at Dulux’s sole discretion.

4. Photo Content Guidelines

All photos are moderated by Armstead Trade. We will not select for publication photos that contain any of the following content:

a. Copyrighted and/or Trademarked Material: please do not upload any photos or other content that infringes or might infringe the rights (e.g. copyright or trademarks) of a third party (such as content that contains any third-party content such as trademarks, logos, company names, insignia, photographs or works of art, excerpts of the books, photos/videos of TV or film scenes).

b. Abusive Imagery: any images that could reasonably be considered as harmful, threatening or violent, harassing, abusive, offensive, hateful, inflammatory, discriminatory, profane or bullying.

c. Impersonation: non-offensive usernames only, and do not impersonate any other person.

d. Private & Confidential: Anything that would be considered confidential or that would allude to an individual (e.g. work details, credit card numbers, address details, anything distinctive that a particular individual is known for).

e. People / Facial Recognition: photos that contain people within the image, whether or not their face can be seen. This includes pictures of people within the photograph (e.g. a photograph within a photo frame on a desk).

f. Comments: Any information accompanying your photos is accurate (where they include facts) and are your genuinely held opinions (where you are giving your opinion). We won’t use anything which is in anyway defamatory of any person or company.

g. Advertising: images that advertise or promote your own or third parties’ goods or services in any photos or submissions.

h. Links: any images that do not link to any media or executable file with your photos.

5. What Happens If I Have a Complaint About a Photo or Want a Photo Removed (which is posted without permission)

If you believe that an uploaded photo on our webpages is inappropriate, offensive or is violating someone’s legal rights (e.g. trademark or copyright infringement) then you can report the photo by sending an email to dpuki.tacsocialmedia@akzonobel.com

We reserve the right to remove the photos from our website or marketing materials at any time, for any reason.

6. Third Party Sites

Users of the Armstead Trade site are able to save the photos displayed on the website and product pages across their social media.

Please note that while Armstead Trade can remove photos from thearmsteadtrade.co.uk website, Armstead Trade is unable to, nor is Armstead Trade responsible for, the removal of any photos shared or posted by third parties on third party sites which are not under Armstead Trade’s control. If you wish to report a photo shared on a third-party site, you should contact the third party or third-party site directly.

Armstead Trade ‘Bonfire Night – Bang On’ Free Prize Draw 2025

By entering this free prize draw competition (“Competition”), participants agree to be bound by the following terms and conditions
This Competition is being run by AkzoNobel and will be fulfilled by 3^rd Party Agency Red C Marketing
This Competition is for professional painters, decorators and tradespeople who are subscribed to Armstead Trade UK email database only
This Competition is open to all professional painters, decorators and tradespeople who are residents of the UK, aged 18 years and over - excluding employees of AkzoNobel, its subsidiaries and affiliates, their immediate families/households, agents, entities and their subsidiaries, affiliates and immediate families/households associated with the available prizes, or anyone else connected professionally with the Competition.
In entering the Competition, you confirm that you are eligible to do so and eligible to claim the prize
AkzoNobel may disqualify Competition entries that are:
a. deemed offensive or promotes or endorses violence, homophobia, racism or any other socially unacceptable or illegal material in the sole opinion of AkzoNobel;
b. automatically generated by computer;
c. completed by third parties or in bulk (e.g. spam entries);
d. illegible, have been altered, reconstructed, forged or tampered with;
e. photocopies and not originals;
f. incomplete; or
g. duplicated.
Participants may not submit multiple entries
AkzoNobel reserves all rights to disqualify participants if conduct is contrary to the spirit or intention of the Competition
To enter, participants must submit their interest via the provided online form. The link will be emailed to subscribers on Wednesday 5^th November.
The Competition will accept entries between 07:00am on Wednesday 5^th November 2025 GMT to 11:59pm on Wednesday 12^th November 2025 GMT. Entries received before or after this will not be accepted. No responsibility is accepted by AkzoNobel for entries that are lost or delayed in transmission, incomplete, or illegible, including, for example, as a result of any equipment failure, technical malfunction, systems, satellite, network, server, computer hardware or software failure of any kind
5 prizes will be awarded at random to 5 eligible entries. Each winner (5x total) will receive 5 litres of Armstead Trade paint in White.
There is no cash alternative for the prize or any part thereof.
There is no product alternative for the prize or any part thereof.
AkzoNobel reserves the right to re-draw the prize if a winner is not eligible or cannot be contacted. Winners will be notified and informed of delivery by email. AkzoNobel will make reasonable efforts to deliver the prize, however it reserves the right to re-draw the prize if a delivery attempt is not successful.
5 winners will be chosen at random using a number generator from all valid entries received. The winners will be drawn on or after 14^th November 2025 and the Promoter will notify the winners via email to arrange the prize
To receive the prize, the winner will need to provide a UK address, phone number and email address which will be used by AkzoNobel for the sole purpose of fulfilling the prize.
The prize will be sent to the winners within 30 days of them being notified.
AkzoNobel accepts no responsibility for prizes that are damaged or lost
AkzoNobel reserves the right, with or without cause, to exclude any participants in this Competition or withhold any prize where there has been a violation of any of these terms and conditions.
AkzoNobel’s decision on all matters relating to the prize draw is final and binding. No correspondence will be entered into.
AkzoNobel reserves the right to amend or withdraw this Competition in whole or in part, temporarily or permanently, without prior notice. AkzoNobel reserves the right to substitute these prizes for prizes of equal or greater value, if necessary, in its opinion. AkzoNobel reserves the right to hold void, suspend, cancel, or amend the prize competition where it becomes necessary to do so.
To the fullest extent permitted by law, AkzoNobel excludes:
· all conditions, warranties and other terms which might otherwise be implied; and
· any liability for any direct, indirect or consequential loss or damage incurred by any participant in connection with this free prize draw competition. This shall not be deemed to exclude or restrict liability for death or personal injury resulting from the negligence of AkzoNobel or its employees or agents.
Nothing in these terms and conditions restricts your statutory rights as a consumer
AkzoNobel will only process your personal information as set out in the privacy policy
This Competition is governed by English law and is subject to the exclusive jurisdiction of the English courts. The promoter is Imperial Chemical Industries Limited, Trading as ICI Paints AkzoNobel, with a registered address at the AkzoNobel Building Wexham Road, Slough, SL2 5DS “AkzoNobel”
Data protection: the Competition is committed to protecting the privacy of Participants. Any information collected in connection with this Competition will only be used by the Promoter or its agents for the purposes of marketing or administering this Competition and future competitions or publicity material relating to this Competition.
Data will be held in accordance with our Privacy Policy.